TikTok

On TikTok, creators layer completely unrelated 'Subway Surfers' gameplay under other videos. Whenever a viewer's attention drifts, their eyes just flick to the other panel instead of swiping away, so adding an irrelevant clip actually makes people watch longer.

Dubai chocolate isn't a traditional Dubai dessert. When FIX Dessert Chocolatier's pistachio-knafeh chocolate went viral on TikTok, consumers and brands worldwide dubbed it ‘Dubai chocolate’ instead of using its original product name.