The Fédération Internationale de Football Association, founded in 1904, is the international governing body of football, with national associations as members, and organizes competitions such as the FIFA World Cup.
FIFA erases non-sponsor logos from World Cup stadiums under its "clean stadium" rule. In 2026, Levi's Stadium got a sheet over its logo and a new name, "San Francisco Bay Area Stadium" — but photos of the cover-up went viral, giving Levi's more buzz than its old signage ever did.