Bicycle
At the Tour de France, a cycling race, the yellow jersey worn by the overall leader wasn't a style choice — it was an ad. In 1919, the organizer made leaders instantly recognizable by picking the same yellow as the newsprint of L'Auto, the paper that sponsored the race.
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For over a century, textbooks claimed bicycles stay upright thanks to the front wheel's gyroscopic effect. In 2011, Cornell researchers built a bike with counter-rotating wheels that canceled that effect out entirely — and it still balanced itself just fine.
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