In 1980s Australia, male beetles were found mating with beer bottles. The brown color, size, and bumps on the bottles mimicked female beetles, acting as a "supernormal stimulus." When this threatened the species, Australian breweries redesigned their bottles, removing the bumps.
The northern blue-tongued skink's tongue does more than look blue — it strongly reflects ultraviolet light, with the rear reflecting roughly twice as much as the front. Normally camouflaged, it gapes its mouth at predators to flash the UV-bright rear in a deimatic display.