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Schiphol Airport

Amsterdam Airport Schiphol is the main international airport of the Netherlands, located in Haarlemmermeer southwest of Amsterdam. It uses the airport code AMS and is a principal hub for KLM.
In the early 1990s, Schiphol Airport etched a fly inside men's urinals as a target. An airport manager empirically estimated 80% less spillage and an 8% cut in total restroom cleaning costs. The case appeared in Richard Thaler and Cass Sunstein's book Nudge.
  • Schiphol Airport
  • Urinal
  • Richard Thaler
  • Nudge
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Schiphol Airport