The denim brand of Levi Strauss & Co., widely associated with blue jeans.
FIFA erases non-sponsor logos from World Cup stadiums under its "clean stadium" rule. In 2026, Levi's Stadium got a sheet over its logo and a new name, "San Francisco Bay Area Stadium" — but photos of the cover-up went viral, giving Levi's more buzz than its old signage ever did.
Original Levi's jeans had a rivet at the crotch. In 1941, the US government ordered it removed to conserve metal for the war, but it never came back after the war ended. Rumor has it the real reason was cowboys complaining the rivet got scorching hot when they sat by a campfire.