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When asked to match 'bouba' and 'kiki' to a round shape a... | funfact.wiki | funfact.wiki
When asked to match 'bouba' and 'kiki' to a round shape and a spiky shape, about 88% of people worldwide assign 'bouba' to the round one and 'kiki' to the spiky one. Called the bouba/kiki effect, this tendency appears even among speakers of unwritten languages and the congenitally blind.
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  • Psychology
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